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Week #4 Keeping up with Algorithms Part 2

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 Amazingly, there are updates that strengthen the integrity of Google's several THOUSAND times a year, implying that multiple updates are being implemented multiple times a DAY. This absolutely amazed me, to which I naturally reacted with, "So why haven't I noticed?". As it turns out, there is indeed a way to see whether or not one has been impacted by one of these updates using software called Rank Tracker to see updates correspond with a site's traffic changes.  As mentioned in part one, one of the main focuses that many of these updates share, is weeding out all the irrelevant, low-quality, and all around 'fluff' content that can drag down search results quality. In the case of the update with Panda in 2011, it took 6 years for that update to really make any noticeable difference. A year later, the Penguin update helped weed out spammy and irrelevant links, as mentioned before, the second most prominent way to improve SEO was improving user friendliness...
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Week #4 Keeping up with Algorithms

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 Ultimately, while good software programs are absolutely integral to the evolution, sustainability, and overall efficiency of search engine optimization, what I've concluded this week was that it all comes down to content. A good quantity of good quality content is the backbone of search results and recommendations. With programs such as Panda, Hummingbird, Rankbrain, it is much easier to weed out irrelevant or poor quality content, while using keywords/phrases to bring in more relevant results while at the same time keeping out all the fluff. The importance of these programs and the purpose they serve cannot be overstated, as Google on very regular basis, each update serving a specific purpose.  When I Googled boosting SEO with content, I was slammed with arrays of lists, just list after list from different site, including but not limited to: MTU, SingleBrain, Semrush, and Search Engine Journal. If a common denominator could be pinpointed in the haystack made of all these lis...
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